Top 4 Marketing Trends to Act in 2018

Online marketing is one such method which keeps on changing every year and marketers need to stay updated with these changes. Be it the content marketing, email marketing, offline marketing and others have continued to grow, businesses need to ensure that the method is rightly used for positive return. In 2017, marketers had to work hard in adopting the new means or tools for marketing. As we enter into 2018, marketers will witness some major changes too. Companies like Value4Brand employed with professional marketers do their best to get the best return and optimize the method effectively.

Let us now check what new trends will be adopted by Value4Brand and other marketing professionals in 2018 to help companies to hold the grip on customers:

1. Integrating Marketing Activities with Customer Lifecycle:

In 2018, we will see techniques like customer journey mapping to define most relevant communications and experiences. Lifecycle marketing will be the major boost for companies. Lifecycle marketing is about creating managed communications or contact strategy to integrate with marketing communication channels.

2. Website Personalization for Customer Experience:

To increase relevance, website personalization will be widely seen within transactional e-commerce sectors like retail, travel and financial services. Marketers can go for different forms of web personalization including the integrated or commerce management. With the introduction of AI, the trend of website personalization has increased.

3. Integration of Social Messaging Apps into Communications:

In recent years, the use of social messaging apps has increased considerably and for marketers, this is the best platform. With the increase in mobile usage, the use of application has also equally increased. So integrating this platform with communication method is certainly the best way of marketing.

4. Integrating Video will continue Trend:

Video increases the popularity of the product as it helps in engaging with customers. YouTube is one such platform which brings more and more traffic towards the website. However, it is important to create an engaging video that will help to increase the trend of the product. So there is no doubt that video integration with a product will continue to be on trend.

About Value4Brand:

Value4Brand is a leading Online Reputation Management and Digital PR company in New Delhi, India. Backed by the team of professional digital marketing professionals, the company helps to build, repair, manage and promote their brand globally which help to meet the client’s revenue requirements. Equipped with advanced tools and TAT based processes, we ensure a strategic solution for the company.

Read More – 4 Digital PR Trends to Checkout in 2018

Top 3 Experimental Campaigns of 2017

Campaigning is an essential part of marketing which not only allows communicating the ideas to the target audience but also is essentially done to build a rapport with the audience or prospective customers. The campaign needs to build on a well-knit plan to have the desired impact and to generate public attention. Companies like Value4Brand a digital marketing company is committed to all your brand needs. Apart from providing SEO services they also help you in devising strategies to help you claim the top rank.

Following are 3 Experimental Digital Campaigns of 2017 that had a powerful impact on the audience.

1. Politics- New York Times

Appearing in multiple platforms like TV, Social Media, Email and Outdoor marketing, this was a powerful ad led by New York Times. The campaign makes a direct attempt to make the viewers aware of the discrepancy of Trump Presidency. A very important idea: the growing loss of faith on truth the New York Times’ ad aired on this 30-second advertising slot.  The target was the liberal audience and it garnered a whooping 15 million views and was an immediate success.

2. Social Issues- Heineken

This ad was based on a real life social experiment where people having opposite standpoints on social issues like women’s right, climate change were brought together where they were made to take part in group activities and tasks. All these were done only to disclose their political opinions later. They had to choose a Heineken and discuss their differences in opinion. This ad was an instant success and was lauded for its brilliance.

3. Humour- Gucci

Gucci’s new campaign was primarily targeted to the Instagram audience. The campaign revolved around the hashtag #TFW Gucci which is based on a popular internet phrase ‘The Feeling When’.  The hashtag was used with funny images that were related to Gucci and was an overnight success with around 2 million likes and more than 21000 comments.

About Value4Brand:

Value4Brand is a leading Online Reputation Management and Digital Marketing company in New Delhi, India. Backed by the team of professional digital marketing professionals, the company helps to build, repair, manage and promote their brand globally which help to meet the client’s revenue requirements. Equipped with advanced tools and TAT based processes, we ensure a strategic solution for the company.

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