Online marketing is one such method which keeps on changing every year and marketers need to stay updated with these changes. Be it the content marketing, email marketing, offline marketing and others have continued to grow, businesses need to ensure that the method is rightly used for positive return. In 2017, marketers had to work hard in adopting the new means or tools for marketing. As we enter into 2018, marketers will witness some major changes too. Companies like Value4Brand employed with professional marketers do their best to get the best return and optimize the method effectively.
Let us now check what new trends will be adopted by Value4Brand and other marketing professionals in 2018 to help companies to hold the grip on customers:
- Integrating Marketing Activities with Customer Lifecycle:
In 2018, we will see techniques like customer journey mapping to define most relevant communications and experiences. Lifecycle marketing will be the major boost for companies. Lifecycle marketing is about creating managed communications or contact strategy to integrate with marketing communication channels.
- Website Personalization for Customer Experience:
To increase relevance, website personalization will be widely seen within transactional e-commerce sectors like retail, travel and financial services. Marketers can go for different forms of web personalization including the integrated or commerce management. With the introduction of AI, the trend of website personalization has increased.
- Integration of Social Messaging Apps into Communications:
In recent years, the use of social messaging apps has increased considerably and for marketers, this is the best platform. With the increase in mobile usage, the use of application has also equally increased. So integrating this platform with communication method is certainly the best way of marketing.
- Integrating Video will continue Trend:
Video increases the popularity of the product as it helps in engaging with customers. YouTube is one such platform which brings more and more traffic towards the website. However, it is important to create an engaging video that will help to increase the trend of the product. So there is no doubt that video integration with a product will continue to be on trend.
Value4Brand is a leading Online Reputation Management and Digital PR company in New Delhi, India. Backed by the team of professional digital marketing professionals, the company helps to build, repair, manage and promote their brand globally which help to meet the client’s revenue requirements. Equipped with advanced tools and TAT based processes, we ensure a strategic solution for the company.
Read More – 4 Digital PR Trends to Checkout in 2018