Top Ways to manage your Brand’s Online Reputation

ormNo business can take a risk of giving bad service to its clients. Today, having positive online reputation is very important that can help in staying connected with target and existing audience. Every business pays more attention to the reputation of the brand and ways to promote in the social media platform. Online reputation management is one way of managing your brand profile positively in the market. ORM involves social media, but there is more than this platform.

This article presents you with tips on how you can manage your brand on social media:

  • Be an Effective Social Listener:

Tracking your audience on what they think about your brand is important part of an ORM. If there is any negative outpour from the audience, it is important to work accordingly. Use media platforms to reach out the audience and connect with them for problem solving process. Make use of tools like Google Alerts to increase the effectiveness of the effort. The team working on ORM should be able to manage things effectively.

  • Never Engage in Heated Argument:

Hating or engaging negatively with the audience or competitors will create issues in terms of losing the audience. You either work on creating engagement or work on why audience hates you. Being smart is the best way to handle ORM.

  • Understanding your Audience:

To be successful in online business, it is important to know your audience. Speak their language and create contents that are highly needed. Do a good research to know what your audience needs from your brand and create buyer personas on the regular basis. Join forums and interact with the audience to reach out and sell your brands.

Final Words:

It needs dedication and proper understanding about the social media platform, audience and methods to promote your brand. Having a long term negative performance of the brand will affect its reputation and gives path to competitors.

Read Also – Is Brand Reputation Management necessary?

Content Marketing Tips Every Marketer Should Try, value4brand

Content Marketing Tips Every Marketer Should Try

Today content is king and if you can manufacture unique and engaging content then you can turn out to be a winner and also earn and learn from your blog or website.

These are certain tips that you as a marketer should try to increase the popularity of your blogs and get new customers thus turning your content profitable:


It is not just important to publish your blog also very important is to promote it. Give ads on Facebook and share content on different social media platforms. Spend some money making your blog or website popular and try to gain as many likes and views as possible by promoting your blog.


It is also a very good idea to start a series of blogs and videos either monthly or weekly. This will get the readers hooked and they will look forward towards your upcoming blogs


It is also a good idea to invite guest contributors from the field of the subject your blog deals with. With an influencer in your arsenal, you gain the benefit of his popularity and your blog also gets promoted.


Also very important is take feedback about your blog. Encourage readers to leave feedback on your webpage or blog and tell you what they feel about your writing, content, and blog. This way you can improve on the positives and work on the negatives and ultimately make your blog the best.


It is also important to understand that you need to develop different content for different platforms. What works on one platform might not work on the other and thus you need to customize your content according to the platform.

Thus by following these simple tips, you can convert your content into cash and also achieve fame and popularity.

Also Read – Top 4 Marketing Trends to Act in 2018


Tips on overcoming the Fake Google Reviews against the Brand

One of the major problems of brands face is the negative reviews from competitors and customers. A series of fake reviews may harm the overall view or perception of the customer towards the brand. There are tons of policies stated by Google for users to leave reviews towards the brand. However, these policies don’t work always and viewers and competitors do post reviews against the brand. If a brand faces any such fake review things, then hiring a professional brand reputation management company is the right decision you can take.

Value4Brand, one of the top brand reputation management services in Delhi offers online reputation service for brand and help in bringing down the fake review things. These companies keep a track of online activities of the brand and keep posted about reviews from customers.

This article presents you with 3 things to deal with fake reviews on Google towards brand:

  • Evaluate the Situation:

Once you come across any such bad reviews towards your brand, the very first step is to evaluate the situation. Check if the reviewer is really an authentic person or is a fake id created by the competitor. If they are a genuine customer, then it is important to get in touch and work on settling the problem. This will certainly help in getting down the negative review from Google.

  • Responding to the Review Quickly:

Whether the review is written on social media platform or Google, it is important to respond the review instantly. While responding, keep it brief and apologize to make your customer feel important. Do offer to fix the issue and follow up until they are satisfied.

  • Flag the Fake Reviews:

If the review in Google then flag it to get it removed.  There are certain which a professional online reputation can do to take away the fake review. The user can also call Google to follow up on the flagged review status so that it doesn’t create further damage to the brand.

About Value4Brand

If you need someone with advanced skills for Brand Reputation Management Services in Delhi, then connect with Value4Brand so that you can create the best profile for your business on Instagram. Using the skills of an adept online brand management team will create brand awareness. The brand reputation management will be handled in such a way that products will be able to penetrate into a cutthroat competition and emerge victoriously.

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How to Promote a Brand Online

In today’s age, the reputation of a brand hugely depends upon its online presence. With the world becoming fully digitalized, it has become an utmost necessity for every organization to made its impact in the virtual world of internet so that it can captivate the maximum number of online customers. Therefore, in the current scenario of the market, online promotion of a brand is as much necessary as promotions which are done through offline ATL and BTL promotions.


To promote a brand online, an organization should follow effective strategies in a systematic way as follows-

Consistent Branding Strategy – Consistent Branding strategy across all formats of online channels is very much important as it emphasizes on online brand recognition and helps to reinforce the brand.

Website Optimization – Website creation is the most major way to brand a business online. For effective online branding strategy an organization needs to optimize its website as per the tools of search engines to instantaneously improve the traffic of the website and improve brand’s visibility.

Use of Social Media– Millions of people use Social Media these days across all countries and people of all age groups, religion, caste, colour and culture. Therefore, social media marketing is one of the most cost effective ways of promoting a brand online as it helps to promote visibility, loyalty and recognition of a brand.

 Importance of Content – Online promotion of a brand or digital marketing of a brand solely depends on the content of the promotion. Quality content is an essence to any successful online marketing strategy today.

Blogs – Promotion of a brand through online gets doubled if it is having a meaningful blog. One of the most effective ways to enhance visibility of a brand online is through effective blogging. Blogging improves search engine ranks and helps to maintain healthy relationship with the customers.

Apart from following all the above necessary steps, one of the most important things to follow to increase the value of a rand is to be authentic. Be original; don’t follow the branding strategy of others. Authenticity will help to attract more traffic in the brand’s website.

Value4Brand is the biggest online reputation management company in New Delhi. It is also one of the best digital marketing agency in New Delhi.

Read More: What Is A Social Media Marketing Campaign?


Top 4 Marketing Trends to Act in 2018

Online marketing is one such method which keeps on changing every year and marketers need to stay updated with these changes. Be it the content marketing, email marketing, offline marketing and others have continued to grow, businesses need to ensure that the method is rightly used for positive return. In 2017, marketers had to work hard in adopting the new means or tools for marketing. As we enter into 2018, marketers will witness some major changes too. Companies like Value4Brand employed with professional marketers do their best to get the best return and optimize the method effectively.

Let us now check what new trends will be adopted by Value4Brand and other marketing professionals in 2018 to help companies to hold the grip on customers:

  1. Integrating Marketing Activities with Customer Lifecycle:

In 2018, we will see techniques like customer journey mapping to define most relevant communications and experiences. Lifecycle marketing will be the major boost for companies. Lifecycle marketing is about creating managed communications or contact strategy to integrate with marketing communication channels.

  1. Website Personalization for Customer Experience:

To increase relevance, website personalization will be widely seen within transactional e-commerce sectors like retail, travel and financial services. Marketers can go for different forms of web personalization including the integrated or commerce management. With the introduction of AI, the trend of website personalization has increased.

  1. Integration of Social Messaging Apps into Communications:

In recent years, the use of social messaging apps has increased considerably and for marketers, this is the best platform. With the increase in mobile usage, the use of application has also equally increased. So integrating this platform with communication method is certainly the best way of marketing.

  1. Integrating Video will continue Trend:

Video increases the popularity of the product as it helps in engaging with customers. YouTube is one such platform which brings more and more traffic towards the website. However, it is important to create an engaging video that will help to increase the trend of the product. So there is no doubt that video integration with a product will continue to be on trend.

About Value4Brand:

Value4Brand is a leading Online Reputation Management and Digital PR company in New Delhi, India. Backed by the team of professional digital marketing professionals, the company helps to build, repair, manage and promote their brand globally which help to meet the client’s revenue requirements. Equipped with advanced tools and TAT based processes, we ensure a strategic solution for the company.

Read More – 4 Digital PR Trends to Checkout in 2018

Top 3 Experimental Campaigns of 2017

Campaigning is an essential part of marketing which not only allows communicating the ideas to the target audience but also is essentially done to build a rapport with the audience or prospective customers. The campaign needs to build on a well-knit plan to have the desired impact and to generate public attention. Companies like Value4Brand a digital marketing company is committed to all your brand needs. Apart from providing SEO services they also help you in devising strategies to help you claim the top rank.

Digital Campaign Value4Brand

Following are 3 Experimental Digital Campaigns of 2017 that had a powerful impact on the audience.

  1. Politics- New York Times

Appearing in multiple platforms like TV, Social Media, Email and Outdoor marketing, this was a powerful ad led by New York Times. The campaign makes a direct attempt to make the viewers aware of the discrepancy of Trump Presidency. A very important idea: the growing loss of faith on truth the New York Times’ ad aired on this 30-second advertising slot.  The target was the liberal audience and it garnered a whooping 15 million views and was an immediate success.

  1. Social Issues- Heineken

This ad was based on a real life social experiment where people having opposite standpoints on social issues like women’s right, climate change were brought together where they were made to take part in group activities and tasks. All these were done only to disclose their political opinions later. They had to choose a Heineken and discuss their differences in opinion. This ad was an instant success and was lauded for its brilliance.

  1. Humour- Gucci

Gucci’s new campaign was primarily targeted to the Instagram audience. The campaign revolved around the hashtag #TFW Gucci which is based on a popular internet phrase ‘The Feeling When’.  The hashtag was used with funny images that were related to Gucci and was an overnight success with around 2 million likes and more than 21000 comments.

About Value4Brand:

Value4Brand is a leading Online Reputation Management and Digital Marketing company in New Delhi, India. Backed by the team of professional digital marketing professionals, the company helps to build, repair, manage and promote their brand globally which help to meet the client’s revenue requirements. Equipped with advanced tools and TAT based processes, we ensure a strategic solution for the company.

Check – Our Services ORM Expert in India 

Top 4 Campaign Management Tools for your Business

For a business, it is important to follow the right campaign methods that will yield good result in all sense. The marketing landscape is constantly changing and is becoming more complex which needs to be perfectly examined and followed. For campaign managers, keeping up with the marketing activities and getting updated about the marketing automation tools can certainly help to get the good profit. There are different marketing campaign tools offering robust features to ensure a good profit.Companies like Value4Brand, an online reputation management and digital marketing company in Delhi offer effective campaign marketing for brands to reach its target audience. We have listed down top 4 campaign marketing tools to use:

  1. Marketo:

This multi-function platform offers marketing automation, customer engagement marketing, and other features to offer personalized messaging across marketing channels. Some of the key features are- Email marketing and campaign management, lead generation, search marketing, etc.

  1. Pardot:

This Salesforce product is featured marketing automation tool for accelerating pipelines and helping to drive sales. It helps through email marketing, lead generation, and social marketing. Some of the features are email marketing through branded templates, segmentation wizard, ROI reporting, etc.

  1. Eloqua:

This tool is the best option for campaign management, marketing automation tools, launch campaign tools and many more. Some of the key features are campaign templates, automating email marketing, creating campaigns and others.

  1. HubSpot:

This widely recognized inbound marketing platform offers a variety of marketing automation features. It has a full suite of integrated marketing tools including blogging, social, SEO, email marketing, etc. It comes with features like- Monitoring leads, content management system, building automated workflow, etc.

About Value4Brand:

Value4Brand is a leading Online Reputation Management and Digital marketing company in New Delhi, India. Backed by the team of professional digital marketing professionals, the company helps to build, repair, manage and promote their brand globally which help to meet the client’s revenue requirements. Equipped with advanced tools and TAT based processes, we ensure a strategic solution for the company.

Read More: What Is A Social Media Marketing Campaign?