Campaigning is an essential part of marketing which not only allows communicating the ideas to the target audience but also is essentially done to build a rapport with the audience or prospective customers. The campaign needs to build on a well-knit plan to have the desired impact and to generate public attention. Companies like Value4Brand a digital marketing company is committed to all your brand needs. Apart from providing SEO services they also help you in devising strategies to help you claim the top rank.
Following are 3 Experimental Digital Campaigns of 2017 that had a powerful impact on the audience.
- Politics- New York Times
Appearing in multiple platforms like TV, Social Media, Email and Outdoor marketing, this was a powerful ad led by New York Times. The campaign makes a direct attempt to make the viewers aware of the discrepancy of Trump Presidency. A very important idea: the growing loss of faith on truth the New York Times’ ad aired on this 30-second advertising slot. The target was the liberal audience and it garnered a whooping 15 million views and was an immediate success.
- Social Issues- Heineken
This ad was based on a real life social experiment where people having opposite standpoints on social issues like women’s right, climate change were brought together where they were made to take part in group activities and tasks. All these were done only to disclose their political opinions later. They had to choose a Heineken and discuss their differences in opinion. This ad was an instant success and was lauded for its brilliance.
- Humour- Gucci
Gucci’s new campaign was primarily targeted to the Instagram audience. The campaign revolved around the hashtag #TFW Gucci which is based on a popular internet phrase ‘The Feeling When’. The hashtag was used with funny images that were related to Gucci and was an overnight success with around 2 million likes and more than 21000 comments.
Value4Brand is a leading Online Reputation Management and Digital Marketing company in New Delhi, India. Backed by the team of professional digital marketing professionals, the company helps to build, repair, manage and promote their brand globally which help to meet the client’s revenue requirements. Equipped with advanced tools and TAT based processes, we ensure a strategic solution for the company.
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